Does Adding a Video Spokesperson increase Landing Page Conversion?

 

 

I've been curious as to whether adding a video spokesperson (or video in general) helps to increase landing page conversion. The best way to be certain is to obviously test it, but sometimes you need to do some research before you propose a test project like that so I did some digging.

Here are my findings:

• Adding a video spokesperson on your landing page can increase your conversion rates 90% of the time.¹

       ... More after the jump

Hawaii Water Sports Center Landing Page Design Optimization

Debt Relief/Reduction Landing Page Design Inspiration Set

American Financial Service:
The obvious goal of this landing page is to get the user on the phone either by having them call the number (that's really hard to miss), or have them fill out the form to be called. 

Can Footer Slide Up Ads Increase Landing Page Conversion?

Have you heard of slide up footer ads?

They are these ads that "slide" up from the bottom of your browser. Great way to call attention without being annoying. They are as eye catching as pop ups and overlays, but a lot less intrusive because they happen at the very bottom of the browser - not where you are reading. See it in action here and here.

Footer Slider Ads could potentially help conversion rates because most users are generally less accustomed to this type of lead capture method. Everything I've read claim they do wonders for conversion (they may be biased), but regardless, these ads make the offers very hard to ignore.

Imagine asking for email addresses, zip codes, rss feed subscriptions, twitter follow requests, other lead gen/affiliate type questions... possibilities are endless.

Testing Ideas: Employment Agency Sign up Form Landing Page - Hirefox

Hirefox is a UK based web talent (web designers, developers) agency. Very clean and sleek design. Striking. However, my first concern when I landed was the black dark background.  I'd love love love to see an A/B test of this landing page using a white or very light background color. (I'll get to the why later).

More testing ideas below.

Lead Gen Campaign Dissected: ResVLife - Email, Landing Page and Live Agent Experience

Digging through my spam box (gmail filters everything), I found another aggressive email campaign for an anti-aging and weight loss supplement called ResVLife. Here is a dissection of this email Lead Gen campaign form start to the final page of the order form.   

ps: I have a feeling this was designed by the same person who did the Government Grants Creative.

How Rudder.com Increased their Subscriber Conversion Rate by 45%

Widerfunnel, a conversion rate optimization agency used Google Website Optimizer to increase Rudder.com's subscriber count by a whopping 45%. Looks great!

Before and after pics after the jump.

Lead Gen Form for Seniors: Guidelines & Close up of AARP Registration Form Design

I'm a big believer of studying the form designs of industry leaders.
When it comes to designing forms for seniors, I think AARP's got in it the bag.

How to use testimonials (text, image, video) to increase conversion rates

 

Video Testimonials:
eDiets does a great job implementing a video testimonial AND focusing the user on the form. I love it! This one above is my favorite example of a landing page that makes effective use of a video & testimonial. I'd love to find out how much this video boosted form completion rates. Does anyone know? Check more examples after the jump.

Prettiest Viagra Email (Spam) Design

Sometimes I look at my junk mail box to get design ideas from email creatives. Most times they are super ugly, but look how pretty they can be! This one has got to be the prettiest erectile dysfunction related email design I've yet to see. Don't you agree? Bravo to whoever the designer is!

Aggressive Sell Landing Page & Form Design: Government Grant Kit

Here's a landing page to request a Government Grant Kit (not check). It's a very aggressive design with lots of arrows, pointing, and somewhat misleading copy.

This landing page fools the user into thinking that they are checking for Government Grant eligibility or some kind of check (fooled me). It took me a while to realize that the form on the second page was to buy the Government Grant KIT.  All the red arrows with the text "Get your check fast!" "Free Grant Money," "Congratulations! You Qualify for a free grant!" is what got me..

The aggressive design style is definitely is worth a closer look, though. We can learn from this.

Wonder how it performs? I bet the 1st page converts pretty well. The second page is probably where users drop off because you realize you're not getting any free money.